Hank & Jojo began in NYC first as a must-have sock for city babies then as a sweet store on Dekalb Avenue in the Ft. Greene neighborhood of Brooklyn. The cool, retro style socks were scooped up by new parents desperate to keep their newborns' tootsies and gams covered comfortably. And then came the discovery - not only do these bamboo socks stay up, stay on and keep you warm without sweating, but they fit PERFECTLY under the corrective braces worn for club foot. No more blisters! Hooray! Hank & Jojo socks moved west to Seattle where it's still run by a mom who wants kids to feel confident, playful and comfortable.